-Gen. Douglas McArthur
The world has changed. To survive and succeed within this new reality takes more than simply a love of bikes. Gone are the days where all you needed was a cool logo to make money in this industry. Now you fight hard for every sale and every dollar of profit. There is no shortage of options for those with discretionary income, and competitors are hungry.
We are all fighting for a piece of a much smaller pie.
It’s a war fought on multiple fronts – It’s fought within Search Engines, Showrooms, Social Media, Show Circuits, Marketing, and Customer Service. At the same time, one must also win on the P&L, with lots of black ink to show for it. Not easy.
Raising and developing a successful business team is similar to raising and developing a successful family. Both require limitless patience, dedication, and vision. We want those in our care to grow, spread their wings, and soar into the horizon. That’s all we wish for them – at least that’s what we tell ourselves.